Small Business Series: Marketing Essentials

11:30 AM - 1:00 PM
Riverside Library and Cultural Center - Evans
Riverside Storytime Room

Event Details

Looking to start or grow your business this year? The East Colorado SBDC in combination with Riverside Library invite you to attend this series that will identify business research tools and resources to help you along the way.

Marketing is about customer needs and their satisfaction. Whether you're just starting out or looking to improve your marketing skills, this session will provide insights to help your business succeed. Courtney Frazier, the Executive Director for the Colorado Dude & Guest Ranch Association (CDGRA), will talk about low-cost strategies that small businesses can use when marketing their business. It also touches on ways to combat issues of connectivity, especially in more rural areas. She will provide marketing components, steps, and directions that are crucial when thinking about creating a successful business. Space is limited; registration at www.eastcoloradosbdc.com is required.

About the presenter - Courtney is the Executive Director for the Colorado Dude & Guest Ranch Association (CDGRA), an association comprised of approximately 30 guest ranches.  She manages marketing campaigns, member and legislative outreach, grant requests, business partner outreach, and general administration for the association. She also serves as the primary point of contact for anyone looking to learn more about Colorado Dude Ranches. Courtney grew up vacationing at dude ranches, then worked at two Colorado dude ranches during college, and has now visited and become familiar with ALL of the CDGRA ranches.  This gives her the unique opportunity to be a voice for her industry. In March of 2014, Courtney was appointed to the Colorado Tourism Board of Directors by Governor John Hickenlooper. She also serves as the chair of the Destination Development Committee within the Colorado Tourism Office. She has been asked to help represent Colorado tourism (as a whole) for three international events and several US based events within the past few years. In May of 2016, Courtney was asked to join the Colorado Agritourism Association Board of Directors. Courtney is honored to hold these positions and to continue to be a voice for rural tourism in the state of Colorado.

Future class in the series: Maximizing Your Business Plan - October 11.



Event Type(s): Business, Education & Lifelong Learning State Bucket
Age Group(s): Adult
Presenter: Courtney Frazier
Maggie Shawcross
(888) 861-7323